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A woman holds a mug on a hillside, looking out at the ocean during sunset.

LIFE IS BETTER WHEN YOU FEEL YOUR BEST

The early morning. The long workday. The trip you do not want to feel tired for. The dinner that goes too late. These are the moments that make up real life. But feeling good should not require a drawer full of supplements, a complicated routine, or another thing to remember. Vivi was created around a simple idea: take something you already enjoy every day, your coffee, and make it do more for you.

We Built Vivi For Us.

I’m Pixie, and my husband Jesse and I started Vivi after years of trying to keep up with a life that was constantly moving. We were working long days as professional fashion photographers, traveling often, and doing our best to take care of our bodies. But we were constantly run down, jet-lagged, and feeling like our career was starting to get in the way of our health.

So we turned to the wellness stuff (pills, powders, etc) everyone told us we should be taking. We believed in the ingredients, but it was impossible to remember them every day. And they were not easy to travel with. So we would commit, take them for a few days, maybe a few weeks, and then life would get in the way. We would forget and end up back at square one. Not feeling great. Not sure what to do.

BUT. The one thing we always made time for was coffee. It was our morning ritual as husband and wife. A moment to slow down, check in, and start the day off right. That is when the idea clicked. Instead of trying to add more to our routine, what if we made the routine we already had do more for us?

Family Owned

Science Backed

Made in U.S.A.

Bringing Vivi to Life

We did not set out to launch a company. We built Vivi for ourselves. It started as our own coffee blend, and we started adding in the functional ingredients we wanted to take every day that had been filling up our cabinets. We found a delicious blend that made us feel like ourselves again.


We started traveling with it, telling friends to try it, and drinking it every day. And it was so good that people kept coming back for more. Before we knew it, we had to come up with a name and decided to launch our company, Vivi.


As Vivi took shape, we had two core beliefs. We wanted it to taste like the delicious coffee we grew up drinking in Australia every morning, and we wanted to be proud of what was inside it. That meant super premium coffee, clean functional ingredients, and third-party testing for things we personally care about, including mold toxins, PFAS, and over 60 other substances.

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Third Party Tested

Organic Coffee

No Artificial Ingredients

Under $4 per Day

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